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a reason for being...

Ikigai is a Japanese concept that means "a reason for being." It refers to the direction or purpose of one's life. Ikigai makes life worthwhile. When an individual possesses Ikigai, one acts spontaneously, and life is filled with meaning and satisfaction. 



Meet the Ikigai people! Watch their videos and listen to their inspiring short talks. They are successful professionals from different fields who are great examples of people who live and breathe the Ikigai concept.

They talk about what they are good at, why they love to do it, and why the world needs their work. These Ikigai people transform their passion into a mission, making it their profession, and getting paid for doing what they are good at naturally. 



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